Tuesday, 22 June 2010

Ralph Mag goes out with a Chk Chk Boom

lossy Aussie men's magazine Ralph is closing down after 13 years in print, after struggling in the competitive print magazine marketplace. Changing tastes have lifted Zoo Weekly to the most popular men's mag with young Australian men.

The July 2010 edition of Ralph will be the final print version of the magazine, although the brand is expected to continue through an online presence.

The magazine launched back in 1997, with the honour of being the last Ralph covergirl has gone to 20 year old Sydney babe Clare Werbeloff - better known to most people as the "Chk Chk Boom Girl".

Werbeloff became an internet celebrity, after a TV news clip of her giving a hilarious eyewitness account of a shooting outside a King Cross nightclub became a viral hit.

Her account was later revealed to be false, apparently made in the heat of the moment after a drunken night on the town. Werbeloff told reporters, "I didn’t think it would blow out of proportion like this".

Final issue of Ralph Magazine, July 2010, Clare Werbeloff.

* Ralph - Chk Chk Boom babe Clare Werbeloff

- Can't remember Clare the Kings Cross bogan's eyewitness story?...

“There were these two wogs fighting, The fatter wog said to the skinnier wog: ‘Oi bro, you slept with my cousin’.
And the other one said: ‘Nah man, I didn’t for shit, eh’ and the other one goes: ‘I will call on my fully sick boys, eh’.

And then pulled out a gun and went chk-chk boom!”
Pure class!  Werbeloff is now also working on the Australian version of the TV show The Real Hustle for the Nine network.

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