The Million Dollar Homepage was one of the first to do it, and since then many other sites have tried to follow in that website's success. English university student Alex Tew came up with the idea of selling 'blocks of pixels' on his website (to advertisers and other sites) to help pay for his education.
The idea proved a massive success, and now a new website is trying to update the concept for 2007. Video content is now the biggest thing fueling the huge growth in internet use, and the website Million Dollar Web TV is banking on that trend for success.
Most casual browsers will understand what the site is about - and how it works - as soon as they land on the homepage. The website is targetting advertisers with internet video sites, and surfers looking for video content. It claims to offer advertisers 10 years of exposure to hundreds of thousands of visitors each month.
New advertisers need to register before buying advertising space, but the owners also promise a 'profit sharing' incentive if the site takes off.
A site blog encourages people to Join Our Web TV Ad-venture at MillionDollarWebTV.com, and will update interested advertisers and browsers on the growth of the website, and report back success stories from 'pixel advertisers' on the new site.
Focusing on the growing market of web video is a new twist which could help this site avoid being just another pay-per-pixel page. However, it remains to be seen whether people will still be attracted by the familiar "pixel block" style layout, or whether a new design or concept is needed to capture the attention of savvy surfers. Mark it as a site to watch.
Posted at 8:52 pm