Friday, 29 June 2007

When Newsreaders think they know better

Hopefully US netowrk MSNBC have fired morning newsreader Mika Brzezinski, after she pulled a childish stunt on-air this week.

The female anchor refused to read the lead story about Paris Hilton's release from prison, before later trying to light the script on fire. Having failed with that attempt, Ms Brzezinski then ripped up the script, and later in the show fed a new script into a paper shredder.

Some are speculating the tantrum might have been faked, but her two male co-anchors on MSNBC's Morning Joe show appeared genuinely embarrassed and rattled, as Brzenzski threw a childish fit, complaining Producers wouldn't listen to her and chose the Paris Hilton story as the lead.

"I hate this story and I don't think it should be our lead ... My producer Andy Jones is not listening to me. He's put it as the lead," she said.

The highly unstable and emotionally unhinged "newsreader" thought some boring comment of the day by a US politician should have been first up, rather than the story about Ms Hilton.

New Zealand news is in danger of heading in the same direction, with its bizarre obsession with boring court stories and "stabbings of the day".

Unfortunately, tv companies too often believe their "viewer research", which tells them people want to see more "worthy but dull" stories... when in actual fact they really prefer celebrity news, and stories about cool new techy gadgets and cute little animals.

* Stuff: Newsreader loses it over Paris story
* NZ Herald: News anchor's flip out over Paris faked?

Posted in |


  1. Craig Ranapia Says:

    but her two male co-anchors on MSNBC's Morning Joe show appeared genuinely embarrassed and rattled...

    Oh, God... were we watching the same clip? I saw a couple of buffoons making snide cracks about 'Daddy issues' - not too much embarrasment going on there.

    But, hey, a Senator whose vote affects the course of a real, live war? *yawn*

  2. Ontario Emperor Says:

    What? Another person who doesn't regard Mika Brzezinski as a hero? Another person who believes that someone who demands respect from co-workers should also act respectfully toward co-workers?

    The blogosphere thought police will get you for sure. :)

    Here's my take on the affair.