Saturday, 26 May 2007

Getting Revved Up about eating Fruit & Veges

New Zealand farmers are proud to push the "clean green" message when marketing their products overseas, but I don't think they've done anything quite as clever or "out of the box" as their counterparts from Florida.

Florida's farmers, under the banner of the Fresh from Florida agricultural promotional campaign, are sponsoring a racing team and car in Daytona's Grand-Am KONI Challenge Racing Series.

Check out the high profile "Rev It Up" sponsorship deal in this video advertisement, which illustrates the unique and amusing juxtaposition between Florida's quiet fruit and vegetable growers, and the fast paced world of high speed motorsports...

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1 comments:

  1. tobson Says:

    It is good to be green. And it is good to see you are still around.

    And so am I! :)